Blu Lotus

When used effectively, social media can help working professionals become industry thought leaders, and, in turn, create positive PR for their employers or businesses. It’s why human resource (HR) recruiters are increasingly seeking out managers and C-suite executives with social media expertise and engaged followers. A BRANDfog social media survey of U.S. employees shows just how important it is for leadership to be active on social media: 93% of respondents agree that CEOs who actively […]

Writing a book can be a daunting project without having to worry about sales. Many new authors self-publish or partner with a small publishing company. In both cases, they usually do not have the staff, budget or expertise to properly execute a communications plan. According to The Authors Guild 2015 Member Survey, authors’ time spent marketing and communicating with readers skyrocketed by 59% since 2009. They believe the increase stems from traditional publishers’ promotional budgets […]

Have you ever purchased clothes online? Did you attend a local wine festival? Perhaps you donated to a worthy cause. Chances are you were motivated to do these things through effective content marketing. Content such as videos, blogs and social media posts contain call-to-actions (CTAs) to motivate target audiences. The perfectly designed landing page or crafted social media post can be wasted if you are making CTA mistakes. Review these tips to avoid hurting your […]

A creative brief is a crucial first step in any marketing strategy, whether you’re undertaking a photoshoot, designing a logo, or developing your next big advertising campaign. Blu Lotus President Sabrina Ram offers input to MerlinOne’s blog on what she believes is the most important question a creative brief should answer. The most important question a creative brief should answer is “how does your request align with business goals?” Communications, marketing and graphic design teams […]

The Startup Growth recently featured Blu Lotus Founder Sabrina Ram in its Pop Quiz, Monday series. In the article, Ram shares details about Blu Lotus and offers insights on entrepreneurship. I started the entrepreneurship route early in my career because I’d see so many businesses, nonprofits and individuals who could not afford an expensive communications/marketing agency. You can have the best product, service or talent in the world and still fail because no one has […]

Search engine marketing — or pay-per-click (PPC) efforts — can help increase your organization’s website traffic, boost sales and give you powerful ROI. Blu Lotus President Sabrina Ram offers advice on how it’s crucial for communicators to track the right key performance indicators, otherwise the metrics gathered won’t tell you if you’re successful. “If 50 new links to your website were acquired in a given month, it doesn’t necessarily mean that’s a success. Marketers need […]